SEX and the City’s Chris Noth and Ryan Reynolds released a cheeky Peloton ad after the actor’s character Big DIES on the bike in the franchise reboot.
The clever ad by Peloton was released after the company dropped drastically in stock after the And Just Like That… premiere.
WARNING: SPOILERS BELOW
Ryan spoofed Big’s character’s death for the company in a quick turnaround for this advertisement teasing “And just like that… he’s alive.”
Chris sat opposite of Jessica King, the actress who plays Big’s Peloton instructor on the show before he dies, on a couch in front of a fire.
Beethoven’s Moonlight Sonata dramatically played in the ad, poking fun at Carrie (Sarah Jessica Parker) being away at her friend Charlotte’s (Kristin Davis) daughter’s piano concert when the tragic incident happened on the show.
Chris looks at Jess romantically and said: “To new beginnings.”
She replied: “To new beginnings. You look great.”
Chris comically said: “Oh, I feel great,” and cheekily glances off camera.
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He continued: “Shall we take another ride? Life’s too short not to.”
They both laughed as the camera panned out to show two Peloton bikes as Ryan’s voiceover began: “And just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs, and circulation, reducing the risk of cardiovascular diseases.
Ryan continued as the camera fades to black: “Cycling strengthens your heart muscles, lowers resting pulse and reduced blood fat levels.”
As the Peloton logo flashed across the screen, Ryan ended: “He’s alive.”
In only an hour after Peloton posted the ad to Twitter, the video has already racked up over 412K views as fans were bewildered as to how Peloton released this clever ad so quickly.
One commented: “So if Peloton didn’t know he was gonna die doing a bike ride did you shoot this in the last 48 hours?”
Another fan remarked about choosing Big to resurface with his fitness instructor, Jess.
They wrote: “Cherry on top would have been if he was with Samantha…”
The fan was referring to the ongoing feud between Kim Cattrall and Sarah Jessica Parker, and Kim’s absence from the reboot.
Another fan brutally wrote: “Peloton was faster with a response than Carrie was with calling 911.”
Yet another posted: “Peloton really just hit us all with an Uno reverse card.”
The ad was a clever rebound from the company after TMZ wrote that Peloton dropped a full 11% in stock after And Just Like That used the fitness equipment to kill off Big in the show.
Die-hard fans of the beloved comedic drama series couldn’t wait to tune into the reboot after months of teasing its release.
However, viewers were in for a sob-fest by the end of the first episode after it was revealed that a major show frontrunner passes away.
The shock set in when Carrie Bradshaw’s husband, Mr. Big tragically died after finishing a workout on his Peloton bike.
The entrepreneur played by Chris Noth was home alone while his wife (Sarah Jessica Parker), was attending Charlotte’s daughter Lily’s piano recital.
In the scene, Mr. Big was going to take a shower before he dropped his phone and started seizing his left shoulder.
He was gone by the time Carrie made it home as she held him crying and screaming in the shower under the still running water.
Fans were not expecting such a dramatic return to the series, airing out their feelings on social media.
One viewer tweeted: “I’m emotionally exhausted from the premiere of And Just Like That #SATC.”
While a second person wrote: “#AndJustLikeThat my heart is crushed. On episode one. This show. I cannot.”
A third person voiced their anger writing: “Was anyone else yelling at the TV “CALL THE FUCKING AMBULANCE WHAT ARE YOU WAITING FOR. OMG!” I’M SO ANGRY #SATC.”
The comments continued with fans reflecting on the heartbreaking ending on Twitter.
“Mr Big, I’ll always cherish you… #SATC.”
Fans were previously warned about the gut-wrenching season as a source who was at an early screening told The Sun: “The whole cinema were in floods of tears. It was totally unexpected and happened so fast.
“Of course this is Sex and the City so it was beautifully shot. But the shockwaves from the loss will dominate this first season.
“Fans will be devastated.”
The show’s second episode focused around Mr. Big’s death and Carrie’s grief as she struggles to come to terms with her partner’s passing.
The episode also mentioned the absense of Kim Cattrall’s character Samantha Jones, which was explained as she had a falling out with BFF Carrie.
Samantha sent a floral arrangement to the funeral to give her condolences.
KIM VERSUS SJP
Kim and Sarah haven’t exactly had the best relationship over the years and the feud rages on.
Sex and the City writer and executive producer Michael Patrick King has said the relationship between SJP and Cattrall was rough from the start.
“The show doesn’t exist if Sarah wasn’t the blonde star of the show, that’s number one,” King told The Hollywood Reporter’s Origins podcast.
“Kim was not at the height of her career, Kristin was under her in terms of notability, Cynthia was a theatre actor – and their contracts reflected that status.”
“As the show progressed, the characters, everybody grew, it became a family. Kristin, Cynthia and Sarah Jessica became one group, and Kim never joined mentally.”
He continued: “Kim fought and said, ‘I’m everyone’s favourite.’ … (Parker’s) name was contractually, legally, righteously, the only name on the poster due to the fact that she was a movie star in 1998 when the series started and she did a leap to do a show about sex on (HBO), the channel that did the fights, and it doesn’t matter how popular you are.
“I guess for Kim it didn’t matter how much the raise became if there was never parity, but there was never going to be parity.”
Back in 2019, Kim said she would “never” return to the franchise, adding, “You learn lessons in life and my lesson is to do work with good people and try and make it fun.
She would then slam Sarah, who is married to Matthew Broderick, after the actress shared her condolences for Kim’s late brother.
Kim wrote on Instagram at the time: “I don’t need your love or support at this tragic time @sarahjessicaparker.
“My Mom asked me today ‘When will that @sarahjessicaparker, that hypocrite, leave you alone?’ Your continuous reaching out is a painful reminder of how cruel you really were then and now.”
She added: “Let me make this VERY clear. (If I haven’t already) You are not my family. You are not my friend. So I’m writing to tell you one last time to stop exploiting our tragedy in order to restore your ‘nice girl’ persona.”
However, Sarah has attempted to make it clear that she does not have an issue with Kim, once responding to a fan: “No. I don’t dislike her. I’ve never said that.”
DOOR IS OPEN
According to Daily Mail, production on the upcoming series, titled And Just Like That, “has been a resounding success,” and because of the “overwhelmingly positive fan response,” executive producers Michael Patrick King and Sarah are hoping to have more than just the originally confirmed 10-episode run.
The insider told the outlet another season is “expected to be announced soon by HBO Max.”
There is also hope that Kim will be more open to joining the cast the second time around.
The source said: “There was obviously a concern that people would miss Kim and not be engaged but the response so far has been phenomenal. And for fans of Kim, the door is open for her to return. If she ever changes her mind, she can come back.”
They added: “The ladies love and value her and would love to see her on the new show. The whole point of this series is to show that friendships evolve and change over time, so Kim is always welcome to come home.
‘If Kim’s reps called us now and said she was available – we’d book her on the first flight to New York. There’s still time.”
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