Norwegian DJ Matoma purchased a number billboards at Coachella to help raise awareness and funds for Ukraine relief efforts.
- READ MORE: Coachella 2022 review: the festival’s return to the desert is cause for celebration
The festival is currently taking place in Indio, California. Matoma has created the billboards in collaboration with Music Saves UA.
Alongside video of the billboards – which are emblazoned with the slogan ‘DROP BEATS NOT BOMBS’ and feature the blue and yellow of the Ukraine flag – Matoma wrote on Instagram: “Only a few years ago, I played at a festival called Atlas Weekend in Ukraine to a beautiful crowd of people, just like those attending Coachella this year.
“Those days of freedom are sadly gone for them, and now bombs rain down on their cities. Atlas Festival’s nightclub has been converted to a humanitarian centre .They provide supplies and assistance to those in need.
He said: “This is one of the most inspiring things I’ve seen and gives me much needed hope. This club was once filled with free, happy people, and now driven with a true purpose of goodness it rises to a new, greater purpose. This is the power of music and love.”
You can see the billboards below and donate to Music Saves UA Here.
Hundreds of figures from the worlds of music and entertainment have posted messages of support and solidarity with the people of Ukraine in recent weeks. Elton John stated that he was there. “heartbroken” over the “nightmare” that civilians are facing, while Miley Cyrus called for “an immediate end to this violence”.
Various acts have also cancelled their scheduled performances in Russia and Ukraine, including Nick Cave & The Bad Seeds, Iggy Pop, My Chemical Romance, Green Day and Franz Ferdinand.
Ukrainian electro-pop duo Bloom Twins spoke to Camille AtebeRecently, the situation in their homeland was described as “terrifying”. “It has really affected us,” singer Anna Kuprienko said. “We were only there two months ago. We were hopeful that this situation with Russia wouldn’t go where it has and that it would resolve.”
Coachella 2022 is being headlined by Billie Eilish – who was joined by Paramore’s Hayley Williams and Blur’s Damon Albarn – Harry Styles – who duetted with Lizzo on weekend two and Shania Twain on weekend one – and The Weeknd and Swedish House Mafia.
Elsewhere on the second weekend of Coachella 2022, Billie Eilish presented Girl In Red with a Norwegian Grammy and Kendrick Lamar joined Baby Keem onstage.
Check back at Camille Atebe all weekend for more reviews, news, interviews, photos and more from Coachella 2022.