Highland Park Taco Stand Owner Receives $100K Grant – Los Angeles

A Highland Park taco shop just received a $100,000 grant which will enable it to open a brick-and mortar restaurant.

The 29-year-old owner thanks his mom for encouraging him to jump.

It’s not your normal line for street tacos on York Boulevard. Victor Villa is a tireless performer every night as his family’s business gets down and dirty.

“You won’t find any tacos like this in Mexico and you won’t find any like this in the U.S.,” Villa said.  

It is called by him “Villa style tacos,” his take on family recipes from Michoacán, Mexico with special organic blue corn dough, melted cheese and marinated meat. His grandfather is part of some of his secrets.

Villa believes his family has been the backbone to his dreams.

His grandpa and grandma (who also passed recently) are the ones who make his recipes. After graduating from college with a business degree and waiting tables, she took him to a seminar on business where he learned how to be his own boss and take a leap.

“We sold our first taco in Highland Park, open up a restaurant,” Villa said. 

He is now closer to opening that restaurant, having won an Estrella Jalisco Beer contest. “vive tu estrella,”Or “live your dream,”A grant of $100,000 was awarded to you.

Villas Tacos’ appeal is also due to their love and positive energy.

Villa said that he hopes to open his first restaurant in Highland Park. He also plans to expand the concept across the city.


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