Doechii Shows That She is Fit to Carry the TDE Torch

Doechii’s breakthrough single set the rap scene on fire. “Yucky Blucky Fruitcake,”2020. The epic origin story tastefully showcases the 22-year-old’s smooth, boastful lyrical prowess while highlighting her bold versatility. With the release of “The Rise of She”, she has shown that she is in total control of her ascension. “Crazy”And “Persuasive”Unter der Top Dawg Entertainment imprint.

The TDE backing is just a plus; Doechii has two EPs under her belt — Oh the Places You’ll Go (2020) BRA-LESS (2021)and a standout guest appearance on Isaiah Rashad’s “What U Sed.”The rapper, who has a loyal fan base that is growing, has established herself as one the most distinctive, rising stars in this Creator-first era. 

With her Instagram, the Tampa native isn’t afraid to grab attention from social media users. Main characterauthenticity and energy. She began to upload videos singing covers, but she quickly changed her mind. “I rebranded, and I was like I’m gonna be a vlogger full time, and I actually did really well,” Doechii recalled before taking the stage at Rolling Stone and Meta’s Creator Issue launch party. She’s starring in Rolling Stone and Meta’s ongoing Reels series, Behind the Creator, where fans will get the chance to see candid moments leading up to her standout set.

It wasn’t long after our conversation before the historic Hearst Estate was immersed in the self-proclaimed Swamp Princess’ aura. The crowd was treated with an unforgettable performance by DJ Kal Banx that included singing, rapping, dancing, and a brief, impromptu number performed by Tray Taylor, a member The Future X. Doechii won over the creator-friendly crowd when she topped her performance[KB3]  with a rendition of “Persuasive,”She rightfully claimed it as “the most trending song on m************ Reels right now!”  

The TDE freshman discusses how she came to know that the LA-based record labels was the right place for her and the evolution in her creativity during the pandemic.

Rolling Stone: How was the creative process for creating the music video to your breakthrough single? “Yucky Blucky Fruitcake?”Did you ever think that the song would go viral in the way it did?

Doechii: No. I didn’t think it would blow up the way that it did. At that time, I was an independent person, so I was able to pay everything. And I was at a point where I swear I would never work for anyone ever again and that I would be a full-time artist. That’s how I filed for unemployment. So I was using my unemployment check and there was only one left so I spent that last check on the music video. I felt like God and me were in agreement over what was going to occur. So I didn’t expect for it to blow up, but I still knew that God had me, you know? It was very stressful. It was hard. Everything came out of my head. I purchased all the props and all the costumes. Everybody was paid. It was absurd.

RS. What was your daily life like before the viral hit? You mentioned that you didn’t want to work for anybody else. But where was your mental state?

D: I believe I just left New York. I had been living in New York City for a while. I went back to Florida for the pandemic, cuz I didn’t wanna be quarantined in New York. I’d rather quarantine, you know, with my family in Florida. I moved to Florida after the pandemic and left New York. There was nothing I could do but to sit and think, buy books, read, and be alone. I learned so much and was able grow creatively through the pandemic. The pandemic was a great experience.

Doechii performing at Rolling Stone Creators Issue Party at Hearst Estate Los Angeles, CA

Renae Wolfson for Rolling Stone

RS: You hopped on Isaiah Rashad’s “Wat U Sed”” the following year. How did this collaboration occur?

D: Isaiah just offered me the song.

RS. Did you guys ever know each other?

D: Not so well. Like I knew of him, of course when I got on the label, but we hadn’t even like met yet. But he pitched me the song and I gave him three different versions ‘cuz I really wanted to land that feature and he picked it, and then I met him after.

RS: What version did he choose?

D: He selected the first one I made but I sent him two additional versions to make sure.

RS: Have you received any offers from other record label? How did you find out that TDE was the right one?

D: I got many offers. All labels have reached out to you, except Sony. I didn’t wanna sign to anybody. I wanted to be my own boss. Um, the only reason why I signed to TDE, not just because they value their artists, but I didn’t want to have to sacrifice my freedom. That was most important to me and that’s why I wanted to be independent. I didn’t want to be told what to do. I had to sign it at my own discretion if I did. So now I’m working with a team, they let my ideas be whatever and I really, really love that they support me and they’re a Black-owned label.

RS: Considering that you’re the first female rapper to sign to TDE, would you also be the first female rapper to collaborate with Kendrick Lamar?

D: Wait, Kendrick has never collaborated with a female rapper?!

RS: Nope.

D: I have a new goal. I must be. Yes, I will.

RS. Kendrick Lamar, who announced his departure at TDE, is now SZA. Fans are wondering who will carry the torch in the label’s second generation. How will you position yourself in the second generation?

D: It’s me Ray Vaugh, Zacari, and Isaiah. The vets are handing us the torch and now it’s our turn. I feel a really big responsibility as the first female rapper to open up doors that the other guys haven’t opened. SZA opened up so many doors for the next R&B girl that’s gonna be on the label. So I now have the opportunity to open doors and make it possible for the next. [rap] girl.

RS: “Persuasive”And “Crazy”Mark your first major record label release. What business advice can you share about releasing music once you are a major record label? “the machine”Behind you?

D: I don’t skip steps and I roll my music out. It’s so important. Don’t just drop the song and post the flyer. You have the chance to tell a complete story through this experience. It’s longevity. It’s supposed to carry people and find new ways to engage the audience. That’s my advice.

Guest at Rolling Stone Creators Issue Launch Event presented by Meta held at the Hearst Estate on May 12th, 2022 in Los Angeles, California.

Doechii performing at Rolling Stone Creators Issue Party at Hearst Estate Los Angeles, CA

Renae Wolfson for Rolling Stone

RS: Hip Hop artists often mix genres, which has led to heated discussions about how to categorize them. What would you describe your music personally?    

D: I wouldn’t. I don’t even think it’s up to me to categorize it. I don’t even know. It’s just so many different sounds. I wouldn’t. I don’t think there’s a category, so I don’t know. I’m interested to see where I end up or what category I end up in. I have no idea. I feel like people are fighting the fact that times are freaking changing and it doesn’t even matter anymore. Like hip hop, there are many styles. Hip Hop doesn’t have just one sound.

RS: Your fans were thrilled to see you and Doja Cat link up at the Grammys. Have you all been in the studio together? 

D: We haven’t gotten in the studio together yet, but I did send her two songs. I finally finished them cuz I’ve been working on the songs I want to do with her for a while. It took me a while to finish it because I wanted it perfect.

RS: Who is your female rap inspiration?

D: Nicki Minaj and Lauryn Hill.

RS. When can your debut album be expected by fans?

D: I’m gonna be dropping something this month. Not my debut album, but I’m gonna be dropping something this month for sure.


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