Warner Bros. Discovery revealed its plans for HBO Max’s future and Discovery+’s future, confirming that both streamers will be combined by summer 2023. This information was revealed during the company’s fourth quarter earnings report. The merger process is already underway, as titles are being removed from HBO Max and Discovery+’s Magnolia Network content joining HBO Max in the fall.
Discovery already announced plans for combining HBO Max with Discovery+, long before the Warner Bros. merger with Discovery was completed in April. The company didn’t release a timeline until Thursday. JB Perrette is the CEO and president of global streaming for Warner Bros. The new streamer will be launched in the summer 2023. According to reports, Discovery said during the earnings conference. Variety.
“At the end of the day, putting all the content together was the only way we saw to make this a viable business,”Perrette shared this with analysts. One streamer is enough to create a platform. “there’s something for everyone in the household,” Perrette said. He did not provide an estimated cost for the service, instead stating that the company was more concerned with creating an ad supported version of the platform. The company is “exploring how to reach customers in the free, ad-supported space”With movies and shows that differ from the paid version.
The combined streamer’s name has not been announced. Perrette indicated that they are currently conducting research to determine how customers feel about the HBO Max brand. Analysts were assured that he was confident. “HBO will always be the beacon and the ultimate brand that stands for television quality.”
Perrette explained that the merged streamer would be a combination of the best parts of each. HBO Max is available. “performance and customer”However, it has more features than the previous version. Discovery+ offers fewer features but provides more functionality. “delivery capability,”The company believes.
The platform will be launched in Latin America in autumn 2023, after the HBO Max-Discovery+ service launches next summer in the U.S. European subscribers will have access to the platform by early 2024. Asia Pacific subscribers will be able to access it in mid-2024. The company announced only the combined subscriber base of both platforms to show how committed it is to merging them. There were 92.1 million subscribersThis was an increase of 1.7 million over the previous quarter. This was also 22% more than in the same period last year.
The merged streamer means that thousands of hours worth of content in many different genres will be available on the same platform. Scripted shows from HBO will be right next to unscripted franchises from TLC. To make it easier for subscribers to HBO Max to see HGTV shows next time, Joanna Gaines and Chip Gaines have added their Magnolia Network shows to HBO Max. Game of Thrones. They won’t. Fixer-UpperNext to Vinyl, Camping, and The Brink, and six Warner Bros. movies made specifically for HBO Max.